Social networks: social identity & the importance of both formal & informal group memberships (background)
Love makes labour light. Love alone gives value to all things.
- St Teresa of Avila
Social networks: social identity & the importance of both formal & informal group memberships (background)
key point:
The intriguing additional value of understanding social networks through a social identity lens is highlighted and a wealth of emerging research validating the importance of this approach is introduced.