At bottom every man knows well enough that he is a unique being, only once on this earth; and by no extraordinary chance will such a marvelously picturesque piece of diversity in unity as he is, ever be put together a second time. - Friedrich Nietzsche
What are values? Schultz’s research findings. Respected figures. Evolutionary psychology. Self-determination theory, key needs, goals & motivations. ‘Mentalities’ & behavioural response systems. Funeral speeches. Clarifying & setting goals.